NEWPATH
Designing for growth
Redesigning the sales app experience
The sales and management app is used by over 90 sales agents across two West African countries to sell thousands of smartphones on instalment payment plans.
Separate Management & Sales app
BEFORE
Maintaining two frontend frameworks slowed the pace of development and numerous usability issues were also identified.
AFTER
Combined Management & Sales app
Integrating the management and sales app resulted in a unified experience, poised for scalable growth, quicker delivery and optimised for mobile.
THE IMPACT
Speed
Development speed increased
Optimised
Mobile optimised for target market
Scalability
Scalable to millions of customers
Usability
Usability improved for core user tasks
MY ROLE
I led the end-to-end design from research to implementation
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Created user flows, wireframes and high-fidelity UI mockup
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Used stakeholder feedback and insights to inform design decisions
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Collaborated with the CTO, Frontend and Backend developers
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Led bi-weekly team sprint planning meetings
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Acted as QA and PM, ensuring the quality of the final product
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Utilised Google Material Design for consistent UI
Sales agents and operations staff providing feedback on the sales and management web apps.
THE CHALLENGE
Creating a scalable platform for growth
Myself and the team raised concerns about the current system in retrospectives leading to the identification of numerous problems.
MAIN GOALS
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Build and deliver solutions faster
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Ready to scale for millions of customers
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Fully responsive mobile platform
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Focused on core user tasks
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Modular design to support future integrations
RESEARCH
Old technology caused development issues from initial release
I teamed up with the CTO and developers to find and solve technical problems. I also collected feedback from sales managers to make better design choices.
INSIGHTS
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Outdated frontend frameworks and packages contributed to slow development times
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Sales and management apps were built using different frontend frameworks
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The target market predominantly used mobile devices, yet the web apps were not optimised for mobile
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Backend APIs loaded large amounts of data
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Security concerns with all users having an admin user role
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Developers were involved in the setup process
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Integrating with Samsung and Nokia and deprecating old Google locking technology required a reworking of how we onboard and sell phones
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The IMEI scanner did not work as intended causing a slowdown in the sales flow
PLANNING & ITERATING
I mapped the user journeys for core tasks noting down any questions and problems to solve
Mapping the journeys allowed me to gather any requirements needed for the final designs and planning stages.
Designing the sales and onboarding flow to include new onboarding technology
Informed by the user flows, I created wire-flows in order to design the information architecture
OUTCOME
The foundations of a platform that will help the company deliver outcomes faster
Once I had chosen the design patterns and collaborated with developers, we had a great platform to work with and build on.
Find out more about me
I am progressively adding work as well as articles about how I work over the coming weeks